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XS, Inc.
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Bayer Selects DataConduitSM to Streamline Point-of-Sale Data Collection for its Pest Control Business
MONTVALE, N.J.- Bayer Environmental Science (ES), a division of Bayer AG, has selected DataConduitSM to develop a customized web-based system for collecting, cleaning and reporting point-of-sale data from Bayer ES' distribution network. The new web-based system will improve service for agents and distributors and provide a platform to enhance sales force effectiveness.
By using a web-based system, Bayer ES distributors can easily upload sales information and view current and previously reported data in real time. In addition, business analysis reporting tools will be available to distributors to view their business in new and unique ways.
"We are pleased to be associated with DataConduit and to have them heading up our e-commerce efforts," says Steve Burt, vice president of Bayer ES Professional Pest Management Group. "Building a customer relationship management (CRM) strategy has been a priority for Bayer ES for several years. Now, we are in a position to fully execute this vision. The initiative, led by DataConduit, will provide Bayer ES distributors and agents with an efficient, seamless means to pass Electronic Data Interchange (EDI) and agency sales transactions."
"In addition, Bayer ES field sales representatives and marketing personnel will be able to use this information to assist end users, distributors and agents with valuable information on sales trends, inventory, market share and product promotions. We will finally have the ability to transform data into useful information that will add value and demonstrate our leadership and commitment to our loyal customers. This is a great step forward, and we are excited about the possibilities that lie ahead," adds Burt.
This association will greatly benefit Bayer ES' Accolades Program, an end user loyalty program offering incentives to pest control professionals. Transaction information for participating end users will be electronically transmitted to Accolades, making all claims paperless. With the introduction of Paperless PointsT later this year, the customer waiting period to receive credit for qualifying purchases will decrease significantly.
"Bayer ES continues to make a significant investment in the pest control industry by providing solutions that will result in greater accuracy and ease for our customers," says Peter Farno, director of marketing for Bayer ES' Professional Pest Management Group. "DataConduit represents the cutting edge of web technology, and our association with them will greatly accelerate the full implementation of Paperless PointsT for our Accolades Program members. This gives us a huge opportunity to reward those customers who are loyal to Bayer ES."
As an industry steward, Bayer ES is committed to providing unparalleled support and service to respond to customers' ever-changing needs within the industry. With the advent of this powerful web-based system, DataConduit and Bayer ES will provide agents and distributors with the tools necessary to operate a successful business.
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About Bayer Environmental Science
Bayer Environmental Science is the largest global company in the non-crop market segment, with a broad and innovative product line and an unsurpassed commitment to research development and product support. For more information on Bayer ES, please visit the web site at www.BayerProCentral.com
About DataConduit
DataConduit is an Internet technology and services company serving agriculture and adjacent markets with custom applications that improve their clients' marketing effectiveness, operational efficiencies and regulatory compliance. DataConduit helps clients mine their customer database and develop applications that deliver real-time targeted messages and special offers, while tying it all together with a comprehensive CRM system. In addition, DataConduit consults with clients to develop strategies and build custom applications to substantially reduce the cost of collecting, mining, analyzing and disseminating information. The company also consults with clients to design and build custom applications to enhance EPA, FDA and DOT compliance activities. For more information, visit www.DataConduit.com.
DataConduit is a service mark of XS, Inc.
Paperless Points is a trademark of Bayer AG.
