BASF Specialty Products Division
The challenge:
- Improve customer satisfaction and enhance BASF's sales effectiveness by improving their regional and territory managers' abilities to view real-time sales information
- Improve the process for calculating and tracking marketing program payouts to BASF's channel partners
Our solution:
- Implement DataConduit's powerful web-based sales reporting feature, giving field sales managers and representatives powerful, flexible and on-demand reporting tools. The suite of DataConduit reporting tools allows field representatives to:
- Access up-to-date sales any time and anywhere, securely, via the Internet
- View point-of-sale data from three perspectives:
- Sales by distributor
- Sales by geography (region, district, territory)
- Sales by end user
- View distributor ship-to sales from two perspectives
- Sales to distributor
- Sales to distributors locations within a geography (region, district, territory)
- Use DataConduit's Program Builder tool to allow marketing program administrators to build marketing program definitions based on a wide variety of program rules
Customer testimonial:
"We are pleased to be associated with XS, Inc. and to have them manage the behind-the-scenes work required to effectively communicate information to our sales and marketing people. We believe XS has demonstrated its innovativeness for delivering data so that it is actionable. We expect that our sales people will be more efficient and focused once we launch the new tool."
-Scott Peoples, business manager for marketing and business development
