In an increasingly competitive marketplace, differentiating yourself from your competition is key to your success. Delivering the right message or promotion to those customers that drive your bottom line becomes a costly waste of time if you don't know exactly who the target audience is. Knowing who your key customers are and having your sales force focus their limited time on these customers is key to achieving marketing effectiveness.

Retailers can upload their transaction history to DataConduit via the internet to our secure data center for cleaning and cross referencing. There, this point of sale (POS) data can be used to generate powerful internal sales and marketing reports, calculate projected program earnings, in combination with our Sales Force Automation/CRM tool, Generator^XS to manage your sales force's activities or even for reporting sales out to manufacturers to meet their reporting requirements.

An additional service which is available to our channel customers is our benchmark reporting services through our partnership with Doane Marketing Research. Doane's new EZTrak study, powered by XS technology, aggregates transaction data from hundreds of retailers and discreetly allows each participating retailer measure how their prices and volume compare to the market in a given geography while maintaining the anonymity of all retailers.