Turn marketing dollars into real revenue - with RainMaker.
XS, Inc’s RainMaker brings an array of marketing management activities together into one of the most powerful marketing tools on the market today.

RainMaker is different than other marketing management suites in that it provides advantages to every partner in the business cycle - sponsoring organization, manufacturer, supplier and consumer - in any industry.

Here's how:

For Sponsoring Organizations
Sponsoring Organizations - a business or organization with access to a customer or member base - use RainMaker as a tool to offer promotions and discounts to their consumers through targeted list-building. From customer data collected by DataConduit and analyzed by PowerView, RainMaker lets you optimize that information and turn it into real revenue dollars by giving your manufacturers the unique ability to offer promotions or discounts to targeted, segmented groups. Sponsoring organizations - or channel members - work with manufacturers to design promotions that target with laser-like precision designated consumer groups - allowing manufacturers to offer special deals and discounts to specific lists. Consumers, impressed with the discounts received, will then return to purchase more - thus furthering the investment manufactures choose to put back into additional discounts. As a result, channel members can then disproportionately grab marketshare from both sides of the equation - manufacturer and consumer.

RainMaker gives you:

• Opportunities to partner with manufacturers to provide promotions or discounts to your customers or members
• Ability to leverage your relationships with customers or members to offer them added benefits while increasing your revenue
• State-of-the-art data security that protects your valuable customer or member information
• Intuitive point-and-click structure designed by direct marketing professionals
• Web-based system that is accessible anytime, anywhere

For Manufacturers
RainMaker gives you the opportunity to utilize your sponsoring organization's database of customer or member information in order to create customizable promotions that target specific groups. Instead of having to offer 20% off coupons to the entire customer or member list, you can pick and choose what types of individuals you want to offer this special discount to - by income, gender, location, interests, past purchasing history and more! The result? You control the outcome of your promotion - not the other way around. Even better, since you're more effectively targeting the customers most likely to purchase your product - you are increasing your ROI dramatically.

Some of RainMaker’s unique features include:

• Real-time reporting capabilities give you instant access to your targets’ interests and purchasing decisions
• Ongoing ability to evaluate your promotional campaign’s effectiveness and make adjustments
• Flexible discounting and unique bundling capabilities allows you to offer discounts while maintaining price integrity
• Preset budget allocations for individual promotions
• Alert feature that updates you on a promotion's success
• Flexibility to change a campaign midstream to get the most from your marketing dollars
• Reporting features that allow you to compare your current promotion against previous ones
• Evaluation tools that increase the success of future marketing promotions
• Intuitive point-and-click structure designed by direct marketing professionals
• Web-based system that is accessible anytime, anywhere