Golf Course Superintendents Association of America (GCSAA)
The challenge:
Create an online marketplace that retains the brick and mortar business rules in the golf maintenance market and provides suppliers with a means to offer online promotions-and launch it in 4 months.
Our solution:
XS Inc. created an online mall containing individual company stores with a customized front-ends and common back-end architecture, allowing companies to customize their e-commerce business model. The GCSAA online mall allows member companies to:
- Customize their e-commerce business model through direct selling or selling through distribution
- Accommodate products sold via agency agreements and through classic distribution arrangements
- Manage their own storefronts using comprehensive reporting tools and applications that process orders and update prices, products, distributors, and geographic zones
- Enable companies to offer real-time, geographically targeted promotions
- Ensure security and privacy for all buyers and sellers
The results:
- GCSAA's online mall, the "Golf Super-Market" has become the golf maintenance industry's leading e-business marketplace
- More than 40 companies have benefited from cost-effective, XS-powered storefronts in the mall
- Storefronts cover all industry categories: chemicals, equipment, seed, parts, accessories and services
Customer testimonials:
"In 2000, we selected XS Inc. as our e-commerce partner following an extensive evaluation process of more than 15 companies. During my 12-year tenure at GCSAA, I would rank XS Inc. as one of our top technology service partners. They are consistent in their performance, flexible in their approach and a valuable extension of our sales and marketing team."
-Julian Arredondo, Chief Operating Officer - GCSAA
"XS Inc. impressed us from the beginning of our relationship with their technical expertise, but it is their flexible and creative approach to projects and their continual evaluation of the business model for the Golf Super-Market that really showcases their team's talent. The manner and timeframe in which they complete projects is outstanding."
-Bryce Gartner, Director of Technology - GCSAA
