A Major Ag Chemical Manufacturer The challenge:
Reverse a steady decline in customer satisfaction among 85 distributor partners who were frustrated with this manufacturer’s point-of-sale reporting process needed to support invoicing of their marketing programs
Our solution:
Connect the manufacturer’s distributors to our DataConduit data collection, cleaning and reporting system for reporting point-of-sale transactions. Our system:
- Allowed distributors to report data in a way that is most efficient and convenient for them - EDI, spreadsheet, flat file, csv file, etc.
- Serviced distributors with "high touch" customer service representatives who understood their business and the their product line
- Gave distributors online views of all their raw data reported and cleaned data as reported to the manufacturer
- Gave distributors additional management reporting tools, providing a new unique view of their sales
The results:
The project was an immediate success. DataConduit simplified the reporting and reconciliation process for distributors while increasing the manufacturer's and the distributors' confidence levels in the reported data used for invoicing.
- The project was expanded several times to include fertilizer combination products and another division’s products
- With a new sense of confidence in the point-of-sale data, the manufacturer began to use it to support their end user loyalty program-eliminating the need for end users to submit paper claims and invoice copies to earn their program points
- The cleaned data was made available, on-demand, to the manufacturer’s sales and marketing representatives in the home office and in the field
Customer testimonials:
“We are pleased to be associated with XS Inc. and to have them heading up our data collection and reporting efforts ... Building a customer relationship management (CRM) strategy has been a priority for us for several years. Now, we are in a position to fully execute this vision. The initiative, led by XS Inc., will provide our distributors and agents with an efficient, seamless means to pass Electronic Data Interchange (EDI) and agency sales transactions.” “In addition, our field sales representatives and marketing personnel will be able to use this information to assist end users, distributors and agents with valuable information on sales trends, inventory, market share and product promotions. We will finally have the ability to transform data into useful information that will add value and demonstrate our leadership and commitment to our loyal customers. This is a great step forward, and we are excited about the possibilities that lie ahead.”
-
Division Vice President
