More than $10 million dollars is spent each year collecting Point of Sale (POS) data and more than $1 billion dollars is spent on marketing programs and their administration. Programs are somewhat like mass media advertising in the sense that you hope your investment is working but you don't have a clear method of measuring its impact on your business. Furthermore, programming is often national or regional in scope and therefore largely off-target. Finally, you may have difficulty measuring the impact of your programs until year-end leaving you without critical information in an increasingly dynamic marketplace.

Partnering with your distribution channel to collect and manage end-user data is one way to obtain insight into what is happening in the field. Point of sale data can provide both you and your channel partner valuable insights into your marketing efforts. Even if your channel partner prefers to keep end-user records private, DataConduit can work as a trusted intermediary for sensitive information allowing visibility only to information that is mutually agreed upon.

Once POS data has been collected, channel partners can access reports, run their own customer relationship management (CRM) software, check program status and several other useful tools. Channel members can also use DataConduit as a clearing house for POS data transmissions for all manufacturer's programs simplifying the process of supporting multiple program requirements. DataConduit allows you, the manufacturer, to have access to your data and program results and your channel partner to obtain a more meaningful view of his business; all accomplished while respecting the sensitivity and privacy of the data involved.