News & Press

August 10, 2009

XS, Inc. To Increase Focus on Data Management Business; Announces Partnership Agreements in Brazil, Canada with Kleffmann Group

Morrisville, NC (AgPR) August 10, 2009 – XS, Inc. announced today that the company has entered into a strategic alliance with The Kleffmann Group, the world’s largest market research firm serving the agricultural sector. The companies have undertaken joint projects in Brazil and Canada as first steps in a global expansion strategy. XS will become Kleffmann’s technology partner, leveraging over a decade of experience managing large transactional databases and providing advanced analysis and reporting. Kleffmann will provide XS exposure to all of the world’s agricultural markets. The Kleffmann Group operates in over sixty countries providing a broad array of market research products and services to manufacturers and others working in crop protection, animal health and related production agriculture business areas. XS, Inc. has evolved from a dot com e-commerce startup eleven years ago to become the largest collector and manager of Ag retailer Point-of-Sale data in the United States.

“Kleffmann’s expansive international presence coupled with their vision of globally integrating market research data makes them an ideal partner for XS,” states Bill Barton, XS’ Managing Director and co-founder. “We decided to launch our partnership in Brazil and Canada for different but complementary reasons” explains Burkhard Kleffmann, CEO of the Kleffmann Group. “Kleffmann operates a substantial business in Brazil with nearly 200 people working from our offices near Sao Paulo. From a resource standpoint, we can provide XS the support they need as they develop a South American presence” states Kleffmann. “Similarly, Kleffmann wants to expand its presence in Canada and XS can provide critical resources and services to help with that effort” explains Breen.

The first product to be launched from this collaboration will be AmisPOS (www.AmisPOS.ca) in Canada. XS began collecting and managing retailer Point-of-Sale data in 2008 in Canada under the name of StrataPoint with Stratus Market Research acting as sales agent for this effort. The agreement with Stratus ends August 10th, 2009 with the launch of AmisPOS.

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XS, Inc., is recognized nationally as the leading provider of professional analytical, database management, sales force automation, production management and program administration and consultative services to clients in the agricultural industry. Founded in 1998, XS, Inc. is headquartered in Research Triangle Park, N.C., and collects, cleans and manages more agricultural point of sale data than any other entity in the United States. www.xsinc.com

Inquiries should be directed towards XS, Inc. 1500 Perimeter Park Dr., suite 300, Morrisville, NC, 27560. Telephone: 919-379-3500. E-mail: info@xsinc.com.