EZTrak® for Manufacturers

Market intelligence for better decision making.

This powerful reporting tool gives your sales and marketing managers the most current market information based upon millions of transactions for more than 1,500 crop protection products across the nation. EZTrak® is the first crop protection market research application that reports price and volume based on actual retailer-to-grower transaction data. With up-to-date data at your fingertips, you are able to create competitive product analyses based on price or market share within defined date ranges and geographic market segments.


Easy – To Set Up and Use
Be up and running in a couple of days. Set up is easy and data is available 24/7 over the internet. The EZTrak® platform was built so that manufacturers can easily build, save, and e-mail custom reports in just a few clicks. All you need is a login and internet access, and you’re ready to go.

Pricing Visibility
With EZTrak®, you can easily track your product or product group’s price relative to your competitors in the market. Furthermore, you are able to see pricing trends by geographic region and/or a specified date range.

Market Share Visibility
EZTrak® allows you to view the relative market size of your products and product groups. You can compare your market share to your competitors’ market share by geographic region and/or a specific date range.

Relevant and Timely
Point-of-sale data is collected for agricultural herbicides, growth regulators, fungicides, insecticides and nematicides. There is no need to wait until next year to discover trends from this year. Data is received from retailers on a daily, weekly, or monthly basis, so your reports are always up-to-date.

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