EZTrak® for Retailers
Market intelligence when you need it... at No Cost to you.
This powerful reporting tool gives your sales and marketing managers the most current market information based upon millions of transactions for more than 1,500 crop protection products across the nation. EZTrak® is the first crop protection market research application that reports price and volume based on actual retailer-to-grower transaction data.
That’s right – you participate by sending us your data, and we grant you access to EZTrak®’s national database at absolutely no cost to you.
Be assured of our strict disclosure rules; we know how important it is to keep your identity anonymous. The data collection process aggregates then standardizes point-of-sale data to make it impossible to identify sales from any particular retailer.
Easy – To Set Up and Use
Be up and running in a couple of days. Set up is easy and data is available 24/7 over the internet. The EZTrak® platform was built so that retailers can easily build, save, and e-mail custom reports in just a few clicks. All you need is a login and internet access, and you’re ready to go.
What if you didn’t have to wait until the end of the season to see price trends developing and you still had time to do something about it? View your sales volume and prices compared side by side with the market’s sales volume and prices, and watch pricing trends as they emerge, allowing you to optimize your product mix and pricing.
Relevant and Timely
Point-of-sale data is collected for agricultural herbicides, growth regulators, fungicides, insecticides and nematicides. There is no need to wait until next year to discover trends from this year. Data is received from retailers on a daily, weekly or monthly basis, so your reports are always up-to-date.
EZTrak® significantly shifts the basis of supplier negotiations in your favor. Know before your next supplier meeting which suppliers are winning and losing share at whatever level of detail you care about. Understand which suppliers are most dependent on your sales for their market position, and use this information to negotiate ways to make money by helping your supplier make money.
More About EZTrak® for Retailers
How This Works